Signom's Go-To-Market
Last November we had guest post from the CEO Signom, Ossi Marko, based on their lessons learned in pricing. I like the product a lot and what it's accomplishing so I thought it would make sense to get back in touch with them about their progress and how their go-to-market is working out. Despite being a simple service, a digital method for signing your documents, there are many industries and companies who could take advantage of the service on an enterprise level.
Lessons Learned: Developing Your Product And Pricing
Editorial note: This post is a guest post written by Ossi Marko, a lawyer who jumped ships and founded Signom, a company working with electronic signatures. Full disclosure as well - Signom is a current advertiser at ArcticStartup, but this post was in no way paid for.
I've heard and read a lot of comments about startups being afraid to launch their products. Or to put it another way, having a lot of problems determining when the product is good enough for launch. We usually tend to think that the product needs to be somewhat spectacular from the very beginning. Otherwise someone big comes and steals it and we don't have a competitive edge OR we make fools of ourselves and hang our heads in shame.
Signom Launches - Looking to Ease Signing Contracts
Back in May we wrote about Signom (full disclosure: Signom is an advertiser with ArcticStartup), a Finnish company looking to revolutionize the way we work with signatures. They've created an online service where you're able to go about and basically sign your contracts within seconds. Ossi Marko, the CEO and founder of the company, used to work as a lawyer before setting forward with Signom.
Reminder: ArcticEvening In Stockholm On September 7th!
ArcticEvening Stockholm is less than a week away, so it's time to mark down the 7th of September from 6pm to 10pm for a relaxing evening with like-minded entrepreneurs, investors and others in Obaren, Stureplan 2, Stockholm. We have a very interesting panel discussion lined up for the evening - it's a very high profile discussion on venture capital with professionals from Ambient Sound Investments (Estonia), Nexit Ventures (Finland) and Creandum (Sweden) on the spot to answer your questions.
Signing Power By Signom
Last week, I got to see something really cool. The first time I heard this pitch I knew the problem it would solve and the immediate value it would create. The company we're talking about is Signom Ltd. It's a Finnish startup founded by Ossi Marko (disclaimer: he's an advertiser with ArcticStartup in OMLegal and ArcticStartup has signed an advertising agreement with Signom for later this year too). By background, he's a lawyer so he doesn't share the technical point of view that many tech-oriented entrepreneurs have nowadays.
