We all know the Swedish startup Videoplaza has been on a roll lately with their ad serving technology for managing and monetising online video. Venture capitalist are not disagreeing: Today Videoplaza announced the completion of its €3.5 million (US$5 million) round of investment led by Creandum and Northzone.
Not surprisingly, the capital was raised to support a further commercial development and a roll-out across Europe. More specifically, the funding will enable Videoplaza to accelerate the deployment of its Monetizer ad server platform technology for managing, displaying and tracking advertising in and around publishers’ online video content into more European territories, including Germany, Spain and Italy.
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I talked to Videoplaza founder and CEO Sorosh Tavakoli just last week and Sorosh told me that videoplaza is very bullish on online video monetization. They see that throughout the industry the number of started video streams are up and the number of ads per video are up, on average moving from three to seven. Overall in the video advertising market demand is growing faster than supple and big media companies are waking up to online video.
During our call Tavakoli went on to tell me that Videoplaza could be cashflow positive if they wanted, but they are focusing on growth.
Today Videoplaza walked the talked and put out a blog post where they are looking for no less than 10(!) new employees to recruit before the end of Q1 2010. This is no small announcement in the current economy. The company is clearly scaling up for the storm ahead in 2010.
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Yesterday Videoplaza, a Swedish startup focusing on video advertising solutions, announced that the four of the largest print publishers in Denmark, Berlingske Media , Ekstra Bladet, Jyllands Posten and Børsen and 4 big advertisers, De Gule Sider, Nordisk Film, Nykredit and SAS, have come together to kickstart the online video advertising market in Denmark. (Read the story in VideoPlaza blog here).
Online video advertising has been coming for years, but has never really arrived. At least not yet. Similarly it’s not an overstatment to say that most of the content creators, namely news medias, are fighthing what many see as a losing battle to stay alive. Videoplaza has taken a small step closer to solving their biggest problem, how to make money with content online, by monetising online videos through prerolls, overlays and companion banners. However, Videoplaza founder and CEO, Sorosh Tavakoli, admits it’s not as easy as it might look. Actually it’s damn hard. Here’s a story he shared with us:
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Sorosh Tavakoli, the CEO of VideoPlaza, has announced on their blog that they have signed a large advertising deal with the Swedish TV4 -broadcasting company. VideoPlaza is a Swedish video startup offering innovative solutions for online video advertising, be that managing, tracking or displaying video advertisement.
Sorosh wrote that, after talking to some of the British online video producers during his visit to the UK earlier this year, he realised the Swedish TV4 is actually one of the biggest online video players in Europe. He cannot confirm this with official numbers though. The deal is pretty large as it covers all the TV4 domains, and not just the main tv4.se site.
Seems like the video market is on the rise for 2009 as Sorosh Tavakoli stated that there will be more announcements in the coming days.
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