Today Oslo-based Soundrop announces it has picked up a 20 million NOK (€2.5 million) round led by Northzone and Investinor. The company has had a good run so far, it's service is available as an app for Spotify, on the web, on any Facebook page, and as apps for iOS and Android. Last year, Soundrop was the second most used app in Spotify's App Finder.
Their new investor, Investinor is Norwegian government backed investor with €525 million in management, and Northzone has also invested in Soundrop's first €2.2 million round last June, as well as into Spotify, suggesting there could be a tighter integration of Soundrop coming, much like what we saw with Tungio, a playlist app acquired by Spotify.
More Scandinavian music news for today following our earlier news that Rdio is officially launching in the Nordics. Soundrop, the Norwegian social music platform made popular through their Spotify app, has brought its "listening rooms" to be embedded on Facebook.
It's a big deal for the company - they're now leveraging multiple sources for content while serving up simultaneous playback, making them less dependent on one licensing provider. Rather than Spotify serving the content, the music on Facebook is handled by VEVO and YouTube. The embedded rooms provide the same simultaneous voting, chatting, and playback experience as in the Spotify app.
For the better or the worse, the Norwegian startup scene finally has some heat. Although TechCrunch’s harsh take on Norway’s startup state sparked some longed for discussion (or lack thereof), the picture painted needs to be nuanced.
Nevermind the research
Mike Butcher compares the ones of Spotify, Rovio, Tradeshift, and Everbread to the lack of evidence of successful startups from Norway, even pondering upon Opera as a half-fledged success. The arguments are as half the truth as pointing at two startups, Bipper and Wonderloop as examples of the opposite.