VideoAvatars Puts People On Your Website
Have you ever visited a website and suddenly a person walked across your screen? This isn't the opening sentence of some Tron fan-fiction, I'm talking about interactive advertising. These advertisements walking all over the text you're trying to read are fairly annoying, but to marketers they're delightfully distracting. Latvian startup Videoavatars is providing a service to make these video overlays easier for web developers to create and implement by only adding one line of HTML to their website.
Spockly Uncovers Ever More Data About Your Customers
Good businesses always want to understand who their customers are. Where are they from, how old are they, are they men or women, what is their social status, what social networks do they use? There is a start-up from Denmark that is setting out to answer all those questions for you without bugging your clients at all. Spockly was recently founded by two Lithuanian entrepreneurs - Artas Bartas and Dovydas Ignatavicius - as part of the Startupbootcamp.dk programme. The service describes itself as a social analytics tool that helps you understand people behind their emails. How it works is you feed your clients' emails to Spockly and it automatically extracts (as the website puts it) 'actionable customer data' from social networks that includes email owners' gender, age, geographical location, marital status, professional background and more. You can then segment created lists according to your needs and export relevant emails.
Nothing To Do During The Long-Winding Nordic Summer?
Something that none of my friends abroad have been able to understand is the Finnish summer holiday. You take four to eight weeks holiday and for this sacrifice you get an extra pay day. For good or for ill, that's nevertheless how we roll here in the Nordics. Not all of us, but most. Most of us entrepreneurs are different though and love to work on cool projects instead shutting down for the summer. And thus, if you find yourself bored out of your mind once your country shuts down for the summer, there is a way out: build a startup!
