T+1 Solutions, an Estonian R&D and technology solution provider has come out with Taxipal – brokerage software for mobile devices which functions like a reverse auction. Its aim is to make the EU’s taxi market more competitive and bring down the prices for consumers.

The service makes taxis compete for their business, where the customer can choose between price versus how quickly the taxi arrives to their location (see screen shots below).  To be able to do this, the customer must first position herself (or let her mobile device do it by default) by entering necessary details of the trip, including the time window in which the person wants the cab to arrive. Subsequently, the customer will receive a list of bids from the registered taxi companies to her mobile. Continue reading »