Taneli Tikka posted a video of Fruugo “launch” last week in SIME (there wasn’t any product launch as such, most things mentioned where the same as we reported before the event).

The video shows Fruugo’s VP marketing Janne Waltonen giving a presentation and then answering a few interview questions.

Fruugo talk in SIME by Taneli for http://tane.li from Taneli Tikka on Vimeo.

Fruugo will be present today at digital marketing seminar DiVia in Helsinki, and might tell a bit more, although they’ll still not show their actual product.

The Finnish business newspaper Kauppalehti released an article last Friday, stating that Fruugo has “forgotten” (as commented by Fruugo) to leave their financial statement to Trade Register at the end of August as required, but has just posted them a statement of losing the company’s share capital. That doesn’t necessarily mean the company wouldn’t have cash or other liquid assets to run their operations, though, but looks like they’re most likely looking for more money. Also, the previous CEO Reijo Syrjäläinen has left and Fruugo is now run by the company’s operational director Juha Usva.

Just as Blyk, an ad-funded, youth-oriented mobile virtual network operator, announced their partnership with Aito, they come and announce that they have closed a significant funding round of 40 million euros ($50.4 million) from their existing investors, which include Goldman Sachs, IFIC and Sofinnova Partners. Considerign the current economic climate this achievement is that much more significant.

But by following the news one can’t but wonder whether Blyk is a startup anymore at all. MocoNews.net, a news site covering the business of mobile content, reports that just as Blyk took in the investment it also announced lay offs.

Here’s a quote from Pekka Ala-Pietilä, Blyk CEO, on MocoNews.net:

[...]we are experiencing tougher times and unpredictable times ahead of us, and we like everyone else are feeling the impact, so we have to be well prepared and to do things differently internally. We are working more smartly, and we have to cut the number of people. But I can’t disclose that number.

So on one hand you have the 40 million euro that just came in and on the other you have a group of people whose services are not needed anymore at Blyk.

As said times are tough for those who try to raise financing. VC funds don’t just give out money, but the firms need to work hard to get it in and commit to certain conditions. Add to that the fact that one of the investors that is part of the 40m euro round is the infamous Goldman Sachs who is known to be cut throat in everything they do, and you start to see why Blyk partly adjusted their strategy (new partnerships with operators), and especially why the people who were there for the  startup stage need to go. The firm is not a startup anymore, but a full blown company that needs professional management, not some quirky founder DNA. At least this is how the investors see it and after all they are calling the shots when one decides to take that route.

We all grow up, even startups. Regardless, ArticStartup congratulates Blyk by pulling this off when most companies are busy telling each other how they should stop thinking about growing and start thinking about surviving.

Here’s what a Finnish serial entrepreneur and dealmake Taneli Tikka makes of the news.

There’s a number of gossips around the big stealth mode Finnish startup Fruugo currently. The rumor has it they are firing a lot of their employees, their product is late from launch and it hasn’t been that well received by potential customers. Fruugo commented earlier they are aiming to become the “trusted 3rd party of e-commerce”, set out to solve the problems in the internet ecommerce supply chain making online shopping safer, and “more fun”, for both consumers and etailers.

Fruugo is assumed to have tens of millions in funding, and they state having 150 employees. Taneli Tikka also addressed the rumors in his recent blog post, mentioning Fruugo may have been still hiring last month. Fruugo is burning through the cash quite fast with that amount of employees. However, even if the company would be spending around 1M 11M euros [typo corrected] per year, the assumed funding of tens of millions should be enough to carry on operations for quite some time still. If the funding is not as generous, though, Fruugo might be having tough time in the current economic situation.

Fruugo’s CEO Reijo Syrjäläinen mentioned in our interview in the summer that the service would be available in closed Beta in a few months. We should see that coming up very soon if the rumors are not true. Taneli has also heard Fruugo would be going for bigger PR at SIME Stockholm.

Building a service sized what Fruugo’s comments so far hint of, is likely to be a huge and difficult a task. Thus it may not be any surprise if the old “Pi rule” of startups might have gotten Fruugo as well (take your original plan and multiply the time-to-market by Pi, and divide the expected revenue by Pi).

Taneli Tikka, a Finnish serial entrepreneur and currently the CEO of RunToShop, COO of Dopplr and a former CEO of IRC Gallery among other things, has started blogging (here) about entrepreneurship, startups and everything that comes with it.

Taneli promises to openly blog about many of his past endeavors, which is something not very often seen from people with an experience comparable to Taneli’s. Not only is this fantastic news for Nordic and especially for Finnish entrepreneurship, but it also sets a great example for all the C-level executives to share their knowledge and insights with the less experienced. To quote Taneli:

I plan to follow the kind of guideline I have often followed: speak my mind on a wide range of issues and topics, as opinionated as it may occasionally be. Sounds like a quick way to get into trouble, doesn’t it?

The blog has only a few posts as yet, but there already is valuable advice for all entrepreneurs. Even though this is certainly not the first time someone has published such information it makes all the difference to the entrepreneurs closer to home who don’t necessarily don’t know where or what to look for from all the blogs published globally.

ArcticStartup applauds the courage for openness and will be sure to follow the blog closely.

Kauppalehti reports that according financial data published into the government files, the price Sulake paid for the acquisition of IRC-Galleria a while back is 12,5 million euros. The company behind IRC-Galleria is Dynamoid, where the Finnish serial entrepreneur Taneli Tikka has also gathered some experience.

The price was 6,6 times their annual revenue which at that time was 1,89 million euros and 25 times their earnings of 500 000 euros.