Currently, the most talked about startup event in the world is the TechCrunch50 being organised in San Francisco by Michael Arrington’s TechCrunch. Mike Butcher wrote an article in the UK version of TechCrunch about the non-existence of European companies, compared to Israeli startups (there were 5 Israeli startups present).

Now if we look at this from a Nordic and Baltic perspective – the only Nordic company we could find in the participation list was Burt (Sweden). While the investments required for such a trip is high, I was wondering if it really is worth the money for the European companies or do they already receive enough visibility here in Europe?

I know the Israeli companies in general are pushing more aggressively to the US market, while European startups can somehow still manage locally here in Europe with its 300 million domestic market. So there are differences in strategies, but I’m throwing the ball to the entrepreneurs – what do you guys think, is it worth the money? or do we need something like this in Europe? Or is there an explanation I’ve missed for Europe’s absence (could it be that many applied, but did not get through)?