24 Hour Business Camp (24hbc) was wrapped up today at noon. 49 new services and apps (and counting) saw daylight in the last 12 hours and these services are not just some quirky apps, but full blown services. You can find all the projects here.

After all the talk I’ve heard during the past year about innovation clusters and what not, which are without exception driven from top down by pouring money into what are effectively projects that are born dead, 24hbc was the first occasion in which I saw innovation truly actually happening. It’s all about passion and caring, and it matters. In a same way as a person can care for her startup, events and even long term projects should have the same burning desire of a single person or a group of people to create something that matters to them and to their peer group. Anything else fails before it has really started.

All the events I’ve been to, 24hbc was the best I’ve seen along with Reboot that takes place in Copenhagen, Denmark (Reboot beign very different type of event and a lot less productive, but the culture was the same nonetheless). It all came down to the atmosphere. People enjoying their peers company and pushing each other to excel after seeing all the effort that Ted Valentin saw to pull all of us all together. Even the corporate sponsor Bonnier R&D had the right people there who not only blended in, but made the event only better. As they wrote in the Live Blog that were set up for the participants, Beata Wickbom and us to contribute to:

“As sponsors, Bonnier R&D´s main focus was to meet all the entrepreneurs and learn as much from them as we could. Unsurprisingly, we soon realised that the temptation to build something ourselves proved to be to difficult to handle.”

They came up with an innovation that reflects the high level of services that all the participants worked on, and most even finished within a mere 24 hours. Here’s Bonnier’s two cents:

“Morris and I played with the new Mirr:or RFID-reader from Violet. It suddenly dawned on us that the new SL bus/underground-card has an RFID chip inside, and therefore most people in Stockholm will have one soon. A world of opportunities open.

With a lot of help from Herman (and Pelle), we made a small script that connected the Mirr:or to the Mobilstart API. When the chip is read, a text message is sent to a predefined phone number, notifying what time the reading occurred.

We think this could become a smart little application for families. When the kids come home they simply place their SL card over the reader, and automatically the parents get a text message saying ‘Hi! Sara came home at 14:15’. “

Bonnier was just a drop in the ocean; The young guns developed equally or more promising services, of which I will surely write about later on once they get off the ground. See all of them here and here. Powerfull stuff!

Miikka and I enjoyed our stay. Thank you Ted! Previous post on 24hbc here and here.