I talked to Sami Kuivasaari, one of the people behind a Finnish spin-off startup Advant Games, a little while back about their company and the way they see the money gaming market. Advant Games is a young spin-off company from a joint research project between the Tampere University of Technology, Tekes (the Finnish Funding Agency for Technology and Innovation) as well as Veikkaus (the money gaming monopoly of Finland). I titled this post explicitly as successfully, because in 2008 just 2 years after their founding Advant Games turned over close to 400k€ with a 20% profit margin.
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Advant Games Successfully In The Money Gaming Business
Kicking Off B2B Software Sales – Lessons From The Field
I attended Software Sales Camp seminar organized by Tekes (the Finnish Funding Agency for Technology) earlier this week. The event was a two-day “bootcamp” aimed for improving Finnish software firms’ business-to-business sales and marketing skills. Going forward, I will summarize a few interesting tips and experiences shared by the seasoned speakers at the event. One main theme throughout the event was also the U.S. market entry and issues related – I will get back to that later.
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Here’s how to get funding from Tekes
Jerri Laine is the CEO at Innavation Manager where he helps companies with their Tekes and T&E-Centre funding proposals.
Tekes, shorthand for the Finnish Funding Agency for Technology and Innovation, is publicly funded expert organisation for financing research, development and innovation in Finland.
I have been asked this question dozens of times – as in the past I have been working in Tekes for seven years in evaluating all kinds of project proposals.
Since the year 2000 Tekes has grown to an icon of Finland’s innovation success story and it has had its implications. Tekes’ budget has grown remarkably, it’s staff has been grown and changing and it has got a lot of new norms, instructions and directives from it’s owner Ministry, from internal inspections and of course from EU. In short Tekes has got bureaucratic.
Government Backed Accelerators Chosen – March On Finland!
Vigo, a Finnish government run program to strengthen the currently rather dismal foundation of Finnish risk capital ecosystem and to create international venture accelerators and investors in Finland (see our previous story here), has come to an end and now it’s time to see what we got. And it does not look that bad at all.
In total, three venture accelerators where chosen by the steering board, which was lead by Mr. Risto Siilasmaa, Chairman, founder and former Chief Executive Officer of F-Secure Corporation, Member of the Board at Nokia and a prominent business angel among other things. It seems that the Vigo steering board was looking into finding teams to cover various different industries and compliment each other instead of creating competition into the Finnish venture capital scene. They seems to have found three such ‘mutually exclusive’ teams to fit the bill, namely Lifeline Ventures, Lots and Veturi Venture Accelerator. Here’s a short description of each in turn.
Fruugo Burned Through 14,5M€ In 2008
Fruugo has burned through 14,5 million euros in 2008, according to an article in Kauppalehti. Last year’s books show (in Finland these are public for all limited liability corporations) that Fruugo’s net loss for the year is 14,5 million euros and with no income, this is the investment Fruugo used in 2008.
Fruugo is the much debated startup from Finland that has gathered a lot of media attention in the recent year. One of the reasons they have done so is their attractive and well known board members that include Risto Siilasmaa (Founder, F-Secure), Jorma Ollila (former CEO and Chairman of Nokia) and many others. Fruugo’s main product is a webshop that would aggregate all the different webshops into one.
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Ravensoft Green Snapper Rides The Wave Of Green IT
During this economic cycle, energy efficiency is the name of the game. 2009 Green IT Report released last week by Symantec shows that even 45 % of firms globally are adopting green budgets. The companies, which can offer energy efficiency solutions with quick paybacks in terms of cost-savings attract customers (and investors) right now. Last Friday, only 18 month energy and environmental management software startup Hara raised USD 6 million from Kleiner Perkins. Energy efficiency technologies can reduce both costs and carbon emissions and also, these technologies are less capital intensive and can be brought to market quite rapidly. ICT and internet industry like Intel, IBM, Cisco and Google has seized the energy as a significant revenue opportunity for some time. For instance, Google’s three step approach to being carbon neutral includes in-house efficiency programs, the actions for producing electricity (cheaper than coal) through renewable energy ( RE<C ) and finally, investments in Carbon Offset projects. As a part of efficient computing, Google introduces CO2 emissions of some everyday activities and compared them to Google searches (a link).
Finland Puts €45 Million Into High Growth Incubation Fund
Finland’s Minister of employment and the economy, Mauri Pekkarinen, has announced last week that Finland will be adding more capability to commercialise innovations with a €45 million fund. The fund is put together from governmental organisations such as Tekes and Finnvera’s seed financier Vera.
The aim of the new fund is to attract more international talent from overseas to help the companies grow and also enable more targeted investments. One of the ways international talent is attracted is the financial upside. The goverment is willing to invest into these companies, if a private sector individual (person or organisation) invests. Thus the financial upside is the invested amount in the company.
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Tweehouse Scores 350 000 Euro From Tekes
Tweehouse, a 6 months old Finnish MMO gaming startup that was spun from Valve, has received 3500 000 euro from who else than Tekes, Finnish Funding Agency for Technology and Innovation.
Tweehouse got the grant to assist in the ongoing development of TrunkTech, an end-to-end technology platform designed to develope games in co-operation with a U.S. based games publisher. With the grant Tweehouse team will be able to grow its current size of nine developers and designers in Finland and additional marketers and producers in Los Angeles, CA. They just got their first game out, Eco-Rangers. A good start, even though according to the team it’s only a mere poke at the market compared to what’s in the plans: The Eco-Rangers was mainly a marketing campaign for Taco Bell in the US, whereas TrunkTech will be published as SaaS (’Software as a Service’) later in 2009 and used as the core engine in buiding of many more massively multi-player applications or even in virtual worlds.
The startup has a rather unusual business model. I quote myself here from the previous post on the company:
Tweehouse will target purely US market in the beginning. For this Snap TV is an ideal partner [for Tweehouse] to handle the Sales and PR and leave the game development and pipeline management to the Helsinki office. Snap TV prides itself for having a dedicated sales force that calls on all classes of retail and ships products to over 20,000 storefronts across the United States and Canada, thus enabling quick access to market when the product is ready.
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The business model will build on the end-to-end solution. The service covers everything from design, development and marketing all the way to running the platform and moderation of the games themselves. In essence Tweehouse is aiming to build and sell solid gaming platforms to their customers. In addition to a fixed price element, the company also aims to always build an upside to the products they sell. This could mean for example a revenue share model that will be a percentage of each game sold.
As Paavo Perttula of Tweehouse notes, Finnish success in gaming is partly due to the long tradition stemming from the very active demo scene of the 80’s. Along with the demo scene, the Finnish goverment has had an active role contributing to the success as well. In 2007, the Finnish technology fund (Tekes) gave in excess of 6M euros in government grants to gaming initiatives, whereas the combined figure for the whole of the EU was 21M euros. This time it was Tweehouse’s turn to give the international expansion a try, and based on the progress so far they are on schedule. Congratulations to the team and good luck!
Sauma Secures EUR 500,000 Funding For A Browser MMOG
Sauma Technologies, the developer and publisher of browser-based Massively Multiplayer Online Games (MMOG), secures EUR 500,000 (USD 685,000) funding from Finnish state agencies Tekes and Finnvera, as well as the Nordic Game Program.
Sauma CEO Andreas von Koskull says “We are very proud of having secured seed funding for our game platform and our first self-published game “Hours of War”, a war simulation strategy MMO game, despite the global finance crisis [...]”
Securing funding is not a minor task in anysituation, but it’s good to remember that the liquidity crisis hardly affects Tekes or Finnvera, which are both government run institutions with annual budgets that do not follow the market sentiments. If anything they would’ve probably been designed to act as counter cyclical stabilizers if the sructure would’ve allowed it. When you find a private investor for yourself it is relatively easy to get VeraVenture funding, which is operating under Finnvera. And once you get that deal sealed, you’re good to go talk to Tekes who will normally double your money with their support. And it seems that Nordic Ministers for Culture, representing Denmark, Finland, Iceland, Norway and Sweden, are financially behind the Nordic Game Platform.
Having said that, securing funding is always a major feat for a startup and we want to congratulate the great people at Sauma for pulling this off. The game that the funding was granted for, Hours of War, MMO, a social network and a rich-media gaming experience, played through the Web browser, will be introduced in early Q1. During 2009 the Sauma team plans to expand the mass-niche war strategy franchise “Hours of War” to other platforms, as well as to develop other game franchises with a focus on a more casual audience.
The business models for the games vary but include free-to-play, monthly subscription, pay per play, micro-transactions as well as advertising revenue models, depending on the game and game audience. The browser-based MMO game industry is growing rapidly, combining a rich gaming experience with social networks. According to Sauma the massively multiplayer online games market in large is currently standing at EUR 1.6 billion.
Nordic Venture Forum: M-Brain
Here’s the third startup in a run down of startups that I saw at the Nordic Venture Forum last week in the beautiful city of Copenhagen, Denmark. All the startups present at the forum were seeking either financing from the investors or partners for their business.
M-Brain (FI) – M-Brain is a value-added business intelligence firm operating in the media environment.
M-Brain focuses on media monitoring by delivering filtered, summarized and translated content from the Internet, both editorial and social media. They offer specific aggregated reports from more than 60 countries in 25 languages.
The company claims that it’s success factor is its ‘unique symbiotic combination of technology and human capital’. This stems at least partly from an in-house tech development that is funded by the Finnish Funding Agency for Technology and Innovation. Also, members of the R&D team continue to work part-time in the academic EU research projects bringing a wide range of knowledge to the table. M-Brain is also involved in many other EU project which are likely to bring in again new research, and many times also added funding from EU’s budget. Along with a few private individual the company has investments from Veraventure.
M-Brain employs 56 in-house trained staff of which 34 work part-time. M-Brain differentiates itself from its competitors by a ‘business model that is based both on human expertise and state-of-the-art search technology’, where most of their competitors emphasize only one of the two.
The company does not say much about the search technology except that the quality ‘results from scalability of human effort, achieved by replacing the mechanical part by technological means, themselves scalable. Query enrichment tools and interactive means of reorganizing the filtered material transform raw data into normalized information. The process and the representation are optimized with regard to human cognition and customer needs, enabling also broader survey of discourses related to an industry domain, resulting in products such as alerts, ananlyses and recognition of emergent relationships and trends‘ . The only bit I could find out the above I can really say I understood was that the company also employs refined data stream offered by Whitevector and Leiki’s semantic filtering tools. That said, the company states that their R&D investments add up to 15% of turnover, which is a very healthy number.
How M-Brain aims to differ from the Google and other aggregators is by rewriting the content instead of only cutting and pasting or taking a bit of the article and pushing it forward in a feed. In the Nordics M-Brain needs to compete with the likes of Meltwater and Cision, but as soon as you enter for example the UK you can find bigger players such as Libraryhouse among others.
M-Brain might have a killer technology and I hope they do, since their editorial does not seem to offer terribly much value based on their blog (in Finnish) where they claim to ‘observe the social media and offer perspective, opinions and experiences from the web’. The quality of the analysis throws a dark shadow of their claimed ‘human expertise’ which accounts for half of their product offering. For pure information aggregation this might not pose such a problem, but for those looking for in depth analysis I’d look long and hard how much bang I get for my buck.
Currently the company is looking for acquisitions from the old media that work in the media monitoring industry. This would allow M-Brain to integrate their technology to these players’ organizations which are stuck in the old way of doing things, and thus pushing the efficiency and margins way up. This would also offer the company a way acquire new customers in a quick and efficient manner.
Venture Cup Rumoured To Have One Million Euro Grand Prize
I received a tip from an unnamed source last night that Venture Cup Finland is rumoured to have partnered with Tekes to enable a one million euro grand prize for the winner. The grand prize will be given in the form of the Young Innovative Companies -fund.
Venture Cup is a business plan competition where the best business plans will be awarded. The deadline for the Idea Phase is 19th of November. See Venture Cup website for more details.
There has been some debate on whether anyone has ever actually received the young innovative company -Tekes support. This prize would thus actually conclude that debate and give the winner an excellent possibility to develop their business.
Funding and Training for Finnish and European Companies
Tekes, the Finnish Funding Agency for Technology and Innovation, offers Finnish companies possibility to take part in the UCLA Global Access Program once again this year. In the program MBA students of UCLA will make an international business plan for the companies as their final thesis, focusing on analysis and action plan for entering specific international markets. The program was ranked last year as the best of its kind in the US, and the bar for both participating companies and students is high. There have been yearly around 10 Finnish companies participating in GAP, including e.g. one of the fastest grown firms Openbit and Cidercone.
Eurostars is an European funding and support program specifically dedicated to creating competitive SMEs that will be leaders in their own sector. The program tries to ignite international collaborative research and innovation projects by easing access to support and funding for growth companies. The program is initiated by EUREKA, pan-European intergovernmental network founded to enhance competitiveness of European businesses. Eurostars offers 400 million euros of R&D funding to SME companies over a six year period. Tekes funds the Finnish participants with 5M euros per year. The next deadline for electronic submission of applications is November 21st 2008. See instructions from Tekes.
Gaming and interactive media companies can also apply for funding of 10,000-100,000 euros for producing product demos and prototypes in the Media 2007 program. The program is aimed at companies developing on and off-line interactive works. Eligible are interactive works for the computer, internet, mobile phone, games console (including handheld), and digital television, that present a substantial degree interactivity, narrative, and innovation. Companies that submit an application must have completed a previous interactive work, or an animation of at least 24 minutes, and prove that the work has been commercially distributed between January 1st 2006 and the date of submission of their application. The next deadline for applying is November 17th.
Megapolis planning to go international
Megapolis, a Finnish born festival for global urbanites, is planning to go international. The theme of the third Megapolis is Happy Cities and according to Roope Mokka from Demos Helsinki says the event is going to be bigger and better than it was last year and that international expansion might be in the cards:
Theres plans, but theyre still v. much plans.
You can see the whole discussion thread here at Jaiku.
Once we get a samekind of buzz and self confidence going country wide and everybody buys the mindset that we can make it anywhere and everywhere, we’re doing just fine even without the ill incentiviced governmental early-stage investing and other market distorting subsidies from the public sector agencies.
IVA conference: the aftermath
As you probably know from our earlier posts the IVA conference was held last week in Tel Aviv, Israel. Now it’s time for a recap. I had an opportunity to interview Jussi Harvela, Pekka Roine and Kristian Järnefelt from Concilio Networks who all participated in the event. They all agreed that the whole trip was a success.
The Finnish delegation of fifteen people attended the conference (with total of 1700 attendees) itself and the companies also pitched for a selected VC audience just after the conference. Furthermore, all eight companies had private meetings with potential investors and partners. The advice from the experts (check the video) was clearly followed by the companies as the quality of pitches was described as “very good” or “excellent”. The Finnish companies were pretty unknown for Israeli VCs who were anyhow impressed by the absence of “me-too” startups among the pitchers.
Mr. Järnefelt also provided some personal insights on Israeli business as well. He said that Israel resembles Silicon Valley a great deal and many of leading US VCs are also present in Israel. There are quite a lot early stage capital available and a bubbling startup scene as well. One notable thing is the amount of serial entrepreneurs who yet are rare (at least in software business) in Finland. According to Mr. Järnefelt Israeli startups have a strong level of ambition in general and the incubators (that acccept only 3-5% of applicants) encourage such behavior. However, one thing the Israeli ICT segment yet lacks is “a Nokia”, so that gives the Finns something to chat about.
One the trip’s goals was to deepen the co-operation between Finland and Israel. Thus, representatives from Finnish Ministry of Employment and the Economy, TEKES, Finnvera and Technopolis Ventures got a first-hand look on, for example, the Israeli VC industry and the incubator system. After the Finnish delegation returns we hope the co-operation gradually deepens and gains momentum. The signs seem promising in any case.
There were discussions that an Israeli delegation consisting of VCs and government officials would visit Finland sometime during the Autumn. It would be great if Estonian and Russian startups could attend such an event along with Finnish companies. We will keep you posted if and when we hear more of this kind of plans.
In conclusion, an excellent event and we hope to see a more deeper interaction between Israel and Finland in the future.
Tekes seminar: Doing business in the USA
Tekes organizes a free morning seminar “Doing Business in the USA – An Overview of the Opportunities and Challenges” April 7th in Helsinki.
Keynote will be delivered by Marshall S. Ferrin, Director, International Business Development Program, George Mason University. He will provide an overview to business opportunities in the East Coast USA, especially in the capital area, and related challenges to Finnish firms. You can also schedule one-on-one with Mr. Ferrin, taking place after the event.
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