The Mediocre Future Success of the Bonnier E-Reader
E-readers and tablet MIDs are the new black. Eric Schmidt says they'll be our new best friends by 2015, making internet consumption an orgasmic joy. But by now we all know about the strange fate that befell the Pad of Crunches. So, we've got 5 years to go from absurd FUBAR to utopian ecstasy and the team at bonnier_rd isn't wasting any time. They sent their office overseer, Sara Öhrvall, to San Francisco yesterday where she will surely meet, work, and learn about lots of fancy new media things that are getting born there. She will, however, need to keep her eyes on the prize: a Bonnier Media Empire Tablet E-Reader. A media company with an "R&D" department is one of the perks of having a national media monopoly that is itself part of a regional oligopoly. But it is precisely Bonnier's many content and distribution tentacles that make the prospect of it's own e-reader so appealing. But as we learned this week, when you yourself know nothing about tech manufacturing, it tends to blow up in your face. Is the Bonnier Media Empire Tablet E-Reader™ a lawsuit waiting to happen? Or will it be the must have item for Swedish Christmas 2010?
