tina aspiala

Eat.fi Finally Rolls Out Its Business Model

a new business modelEat.fi, a Finnish website that focuses on restaurant search and reviews, finally rolls out its business model after building the high quality site and community for three years. The company, quite predictably, has chosen to let the restaurant owners advertise their lunch time specials and other offers.

Even though you could argue that is has taken way too long for the founder Tina Aspiala to monetize the site, it might have been worth the wait. Eat.fi is one of the only Finnish sites that I use regularly when checking out new restaurants and especially while making lunch and dinner meetings. To get an idea of the popularity of the site, Eat.fi iPhone app topped the Finnish App Store and boasts currently about 12,000 downloads (and 2,000 Ovi Store downloads).

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Eat.fi Down For Launch Of New Site

Eat.fi, the Finnish based webservice for restaurant reviews is currently down for the launch of their new site. Tina Aspiala announced today on Jaiku the downtime of the service for a few days. We’ve previously covered eat.fi in July about the new service they had been testing back then.

We haven’t heard any new big features coming out with the service so I’m looking forwards to a fairly clean, bug-free release in a few days as they’ve had about 2 months to fine tune it. You’re able to see the new site through beta.eat.fi (username: eat / password: better). Please do not add any data there, as the database is not in sync to the new site.