Startups' Guide To Getting Visibility Among Bloggers
To kick off the week, I decided to write a short piece on how to get your company into the mind of bloggers and other niche media representants. This might very well work with larger media companies, but since I have experience mainly from ArcticStartup I can't guarantee how they work in the end. The reason for writing this is two fold - we want to help startups get their share of the visibility and also help ourselves get better quality material. Furthermore, this is no bible to the way the system works, but a view into it.
An introduction to the ecosystem
To start off with, we need to get everyone on the same line and understand how the ecosystem of bloggers and niche media people works. The main difference between traditional, larger media conglomerates, and bloggers is that much of it is non-commercial or very poorly capitalised. This of course determines the motives behind the writers and is a key point in trying to understand how the bloggers relate to their work. It's not really work, as in ArcticStartup, many of the writers are passionate and are willing to spend many hours of a perfectly sunny afternoon glued to their laptops weekend after weekend to keep writing those stories (thanks to the whole AS team for doing your share!).
