Have you ever tried to create a “Choose Your Own Adventure” book? I have, twice. The first time left me with a whirlwind of paper strewn across the floor and my childish patience broken; I decided to go play football instead. The second time I was older, wiser and more patient. I tried using PowerPoint and then OneNote to create a great branching adventure narrative. I ended up with so many broken links, mixed up slides and a terrible headache that I ditched it and went out to watch a movie.
BranchTrack has come along to help me realise my dream. Alright, maybe their vision is a little bigger than that. They’ve come to rock the world of e-learning and are creating a service that helps businesses train staff with a strong, flexible and fun program.
To "minimize the hassle in input & maximize the social benefits". That's how Moozement descriped their goal with their service. Moozement is a Finnish startup offering a simplified training log for sharing your activities with friends. I have been a user now for a while and unlike many other services I have tried out, I come back to Moozement week after week. This is clearly much more than I can say about most services I try.
There are still some user experience bumps in the service and the dashboard is way too busy, but overall it's a good start. Before I had tried the service I thought they are going head-on against Nokia Sports Tracker, but little did I know and was told what the service is really about when I had a chat with one of the founders, Ivan Kuznetsov (video below).