To “minimize the hassle in input & maximize the social benefits”. That’s how Moozement descriped their goal with their service. Moozement is a Finnish startup offering a simplified training log for sharing your activities with friends. I have been a user now for a while and unlike many other services I have tried out, I come back to Moozement week after week. This is clearly much more than I can say about most services I try.

There are still some user experience bumps in the service and the dashboard is way too busy, but overall it’s a good start. Before I had tried the service I thought they are going head-on against Nokia Sports Tracker, but little did I know and was told what the service is really about when I had a chat with one of the founders, Ivan Kuznetsov (video below).

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