twingly channels

Twingly Channels, Social Filtering On Real-Time Web, Launches Private Beta

Twingly Channels is launching into private beta today, opening up to the wide public later this year. At the moment one has to apply for an invite by suggesting a channel topic.

Swedish Twingly have been building up the hype since early June when they first announced Project Shinobi, the working name for Twingly Channels we then got a sneak preview of for a month ago at the Sweden Social Web Camp. And they certainly are reaching for the stars, or as Martin Källström, CEO Twingly, puts it:

 ”Twingly Channels lets people cut out the noise of online search and the real-time web — to instantly see what news and content to spend time on. By following topics rather than bloggers or outlets, Twingly simplifies the challenge of RSS, social search, and the real-time web.

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Sweden Keeps Innovating On Search: Blogipedia, Twingly Channels and Spezify

There’s no “One way” to do search. Traditional search engines compete for space and co-exist with nisched, inspirational, visual, social and now with the latest trending topic, real-time search. As the blogosphere with user generated content keeps growing, the search space keeps expanding with it. Our personal online presence increases through social networking etc. which means we need to keep track of our own digital footsteps, preferably real-time.

Regardless of the lack of an existing business model, search remains a very attractive space, and within past three months, three Swedish players have been added to the fields of nisched, visual and real-time search.

 

 

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