Building And Managing A Successful Sales Team In The U.S. Market, Part II
Last week we covered some basics in getting into the U.S. B2B software market. This article further elaborates the tips from the presentation by Pirjo Tuomi, who has quite a many years of sales experience in the U.S. market. The focus is on building and managing a local sales team for the B2B market.
Kicking Off B2B Software Sales - Lessons From The Field
I attended Software Sales Camp seminar organized by Tekes (the Finnish Funding Agency for Technology) earlier this week. The event was a two-day "bootcamp" aimed for improving Finnish software firms' business-to-business sales and marketing skills. Going forward, I will summarize a few interesting tips and experiences shared by the seasoned speakers at the event. One main theme throughout the event was also the U.S. market entry and issues related - I will get back to that later.
Finnish game industry showcased on Playfinland.fi
Tekes announced yesterday the opening of Playfinland.fi presenting Finnish companies to the world. Target groups are international media, potential partners and investors abroad -- and anyone else interested. The site is produced and funded by Verso - Vertical Software Solutions program of Tekes.
Tekes highlights that in 2007 the amount of financing allocated to the Finnish game industry was thirty times more than the amount of similar funding granted generally in the EU last year. The Finnish game industry is known for many original innovations, as well as high quality products, including both games and related products like 3D graphics technology.
There has been a lot of activity in the M&A sector in the last few years as well, some examples being ATI buying mobile graphics technology company Bitboys, Nvidia acquiring 3D graphics specialist Hybrid Graphics, and a bunch of mobile gaming companies sold to foreign companies. Unfortunately, for the most part the Finnish firms have been on the selling side of the table, mostly attributed to lack of capital available for expansion on their own.
Those interested can also join Play Finland Facebook group, which has been created to connect both Finnish and international players in the field.
More on Playfinland.fi in the press release.
