Via Venture Partners Raises A New Fund Of EUR 134 Million Targeting Nordic ICT
Via Venture Partners has announced (PDF) raising of a new fund. The fund is its second, amounting to 134 million euros. In addition to the VC's original fund founded in 2006, this makes Via Venture Partners one of the largest VCs in the Nordic region with a total of EUR 268 million of committed capital. The fund targets Nordic high growth potential ICT firms that have a global market opportunity.
Via Venture Partners To Invest € 2.65 Million In PlusFourSix
Via Venture Partners, a Nordic venture fund, is to invest € 2.65 million in
Swedish mobile marketing company PlusFourSix. PlusFourSix offers the mobile telephone as a marketing tool, making it possible for clients to create a mobile initiative for their marketing, without having to invest in expensive infrastructure.
According to Niklas Stålberg, the new PlusFourSix CEO as of 1 August, the money is raised to speed the company's expansion in Sweden and across the Nordics.
Anders Lindqvist, Partner in Via Venture, has been appointed as Chairman of the Board and Mattias Danielsson has joined the Board of Directors. Mr. Lindqvist says that mobile marketing is one of the fastest growing media channels with an estimated annual global growth rate of over 40 percent. We agree with cautiously, as its much easier to loose brand equity with badly designed marketing than gain paying customers. Regardless, PlusFourSix is the leading supplier of mobile marketing technology and solutions in the Nordic region.
