In Internet the video revolution has been just around the corner as long as I can remember and I don't think it has ever arrived. The reasons are many. Whether its video's hard-to-index nature when it comes to seeing what the content really says in comparison to text, or the fact that it takes quite a bit of bandwidth. Or because an interesting video is just so much harder to produce that an interesting blog post. That said, it has come a long way of which the most recent example is 23 Video, a video platform by a Danish startup 23 (see our previous story here).
The company attempts to set a new standard in the online video space. 23 wants to take online video from embedding from central services to creating a whole video sites where organizations can engage with consumers in their own brand universe. In the process they want to make building a video sites easy and inexpensive with their new turnkey solution. The big vision is to enable the company to communicate visually where they currently communicate by text.