I'm sure a nice bottle of wine is getting opened in Copenhagen today. Vivino, the Danish wine app, has announced it has received $1 million in Series A funding from Creandum. Last year, the app received seed funding from SEED Capital and Skype co-founder Janus Friis.
Instead of focusing completely on wine discovery, Vivino takes the opposite direction to help you remember the bottles you've drank. That makes it sound like an app for alcoholics, but it really solves the problem when you really like the red you've had at your friend's party, but can't remember what it was the next day. To use the app, all you do is take a picture of the bottle and the image matching algorithm figures out everything about the bottle of wine - and even gives you a map view of where the winery is located. If you use the app discretely enough, you can come across as an expert.
Editor's note: This post is part of a series of posts published in co-operation with Elance, the leading source of outsourcing talent in the world. Elance is also supporting our ArcticEvening Copenhagen on May 31st.
Vivino is Denmark-based startup that is looking to change the way people enjoy wine around the world. According to one of Vivino's investors, Niels Vejrup Carlsen of SEED Capital, the global wine market is four times that of the music industry and Vivino is aligned well to take on that market. The company raised a round earlier this year from SEED Capital in Denmark to go global with their new mobile app.
The new version of the mobile app allows users to get information and recommendations on almost any wine. The app already boasts a database of more than half a million bottles. The app is free and available for Android and iOS -based devices.
The Vivino app works so that once consuming a wine, you can take a photo of the bottle and then register it into your library, where you can rate it and remember it the next time. The website also has social extensions allowing you to follow the most savvy wine enthusiasts and see what they are enjoying. Each wine in the system is also ranked within the winery, region as well as globally.
Vivino has recently launched the second version of their wine app that allows users to get information and recommendations of almost any wine. Aside from providing database of around half a million bottles, the Danish startup has a pretty useful angle on the wine concept. The wines you most want to buy again are the ones you've already had -- like at a party or at a restaurant. You could rant and rave about a wine, but the next morning or a week later you've likely forgotten the name, or even if it was a red or white.