In our seventh episode of Unfair Advantage we talk to Christoph Thur of Ovelin. Ovelin has created a game called Wildchords that has attracted a lot of interest both from consumers, but also from investors. Recently they closed a €1.1 million investment from True Ventures. We talked to Christoph to understand how Ovelin went about creating Wildchords, but also how the game has been distributed and what were the steps leading up to the closing of the investment from one of the top-tier investors in the US.
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Ovelin, the creators of WildChords, has just announced it has received $1.4 (€1.1) million in seed funding from True Ventures. The Finnish company has already seen a great deal of successes for its innovative method for teaching the guitar, which provides instant feedback and gamified hooks to keep up motivation. WildChords counted 100,000 downloads in the first month of its release, and has racked up a full shelf of awards since leaving StartupSauna. With the funding Ovelin plans on strengthening their team and widening the number of platforms it is available on.
Ovelin, the creators of WildChords, have recently been on a rampage of success. Before the game's official release, they won the Slush 100 here in Helsinki and several other prizes including Best European Learning Game 2011 and Northern Dimension Music Innovation Award 2011. Now their app is out in the wild and has been topping the "free app" charts in Finland since its release, which is impressive for a music app.
It's easy to see why the game has been taking off. Everytime I see someone insanely "good" at Guitar Hero or a similar game, I ask myself how many more Mozarts or Jimmy Pages there would be in the world if all that focus was put in a musical instrument rather than mashing a couple buttons. WildChords combines the addictive features of similar video games with guitar exercises, so users get hooked on practicing on their real guitars.