There’s a big trend currently sweeping though the Nordic and Baltic countries. This is not a new phenomena for those who have been following what has been going on with the Internet, but it seems that the bigger public has been hit in the head with it and now doesn’t really know what to think of it. Internet is becoming more social and most of everybody seem to be lost on what it really means.

A symptom of this is the social media consultants of all kinds that supposedly give advice the companies that have been hit to get their head around what the social Internet really means for them. Unfortunately very few of these social media experts advising the companies really understand what a more social Internet means, where it’s going and what’s its real promise for the whole civilization in the long run (more on this in the video below). There’s more to social Internet than creating Product pages for companies on Facebook, telling them they need to be on Twitter and hiring students to become community managers.

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