Seems like innovation is diminishing at least on some level, since now the Russian search giant Yandex has launched their own Q&A service. Yandex Answers is similar to many of its rivals in the western world, like Yahoo Answers. Yandex Answers is not alone however – Google has its own service as does Mail.ru.
Yandex Answers has an added value to the service however. It has readily indexed more than 4.5 million questions and 14.4 million answers from various blogs and forums. This should give it a head start compared to its rivals. On top of these, the regular Yandex member can answer the questions as an expert on the topic. Currently the only visible business model on the site is advertising.
Arkady Volozh, the CEO of the Russian Yandex.ru, has revealed in a conference held last week that their revenues in 2008 are 80% higher than in 2007. Revenues in 2008 were said to be more than $300 million. Yandex has been closely developing itself to become the local Google. This goes hand in hand with the share of revenues. 85% of Yandex’ revenues came from contextual advertising both on Yandex’ sites as well as partner sites, according to Quintura.
Other figures also confirm that Yandex is truly becoming the dominant advertising solution in Russia. In 2008 it had more than 100 000 advertisers, up 50% from 2007. Quintura also comments that Yandex’ search volume is increasing steadily as the Russia heads into economic downturn. Yandex has some 54% marketshare against Google’s 32% in the Russian market.