Location, Location, Location! Or Timing and Execution?
Remember Zipiko? The service with a "quick and effortless way to see what your friends are doing and a way to invite them to your chosen venue whether it’s it a local cafe or your own place for drinks, lunch or whatever you fancy."
Unfortunately the company that developed Zipiko, namely Zipipop, put the product development on ice already last June and moved on to service the growing Finnish enterprise customer base that is completely and utterly lost with social media wave that has hit the organizations. To scale their operations Zipipop, lead by its energetic CEO Helene Auramo, has teamed up with the former Managing Director of Accenture's Finnish and Nordic offices.
Richard von Kaufmann of Zipipop states in the company blog the following:
Invest Tech Finland - From Wireless Power to Social Games
Espoo Otaniemi boomed of startups and investors when Invest Tech Finland was held for the first time on last Tuesday and Wednesday. There was a real mix of companies from all round consumer web, nano, medical and material tech.
We got some taste of new startups, more seasoned companies seeking growth and some familiar faces marching forward with their plans. There were quite a few interesting companies to write about, the full list can be found here - check these out. Note that most of companies presented at the event already had some prototypes, partnerships, customers or revenues. Here is some of my picks (not in any particular order):
Finland Is Getting Its Own Diggnation: Digitytöt
Here in the Northern Europe many hard core Web 2.0 developers and entreprneurs follow religiously Diggnation, the famous video show by Kevin Rose (of Digg.com fame and a famous Silicon Valley party kid) and Alex Albrecht.
Now, we're getting our own except that it's pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish). Auramo is a long time fan of Kevin Rose and have been working on the project for some time now with her new team during the weekends, while running Zipipop during the week.
Twitbear Defies Twitter With Commenting
Three Finnish Jaiku fans have created a service called Twitbear that describes itself as "enabling conversations around tweets". Antti Akonniemi, CEO of Kisko Labs, Kai Lemmetty, co-founder of Floobs and Helene Auramo, CEO of Zipipop came up with the service after Jaiku had started crashing fairly often after Google announced it would pull the plug from it las January.
The service itself is based around threaded communication and is currently in closed beta. At the moment, it pulls tweets from Twitter and adds the comments to the service itself - enabling the threaded communication that many other services have tried to pull off, inluding Tweetree. In essence it is a microblogging platform that pulls part of its data from Twitter. According to the creators of Twitbear - services like Friendfeed are too manyfold and difficult to use, something that many former Jaiku fans can agree with, I'm sure.
Only a handful of users have received invitations to the service and each registered user is given 5 invitations to share. It's nice to still see innovation around threaded conversations, something that remains to be tackled with a proper service. Jaiku had a good try at it, but with Google buying the service - development came to a halt. I've personally noticed many Finns beginning to use Brightkite, a service similar to Jaiku. It remains to be seen which will be the service that will take off outside Twitterdom - or do we need one?
Are Web Conferences A Waste Of Time?
There has been lively discussions of whether the many web conferences are really the most effective use of time for a startup. Similarly many people see the value in these conferences very differently, for example people from the United States tend to spend most if not all their time networking in the lobbies and hallways, at least more so than the Europeans are used to. We, the Europeans, on the other hand, tend to pay equal attention to the speakers at the stage.
At ArcticStartup we believe that meeting friends and strangers, as many as possible, is the best way to spend your time in these conferences. But that's just us. Thus, we wanted to know what other startups think and decided to ask a group of Finnish startups, who travelled to the LeWeb with us, what they think. Here are some perspectives:
Le Web Streamed Live
You can follow the Le Web conference live on ArcticStartup. Below is the main stage feed and the startup competition feed is at the bottom. For the schedule, refer to the program. At about 10.20 CET, Finnish Zipipop will be speaking at the startup track and the Estonian based Edicy will be on at around 14.40 CET.
Main Stage
Live Video streaming by Ustream
Startup track
Free Videos by Ustream.TV
Two Arctic Companies to Pitch at LeWeb
LeWeb has announced their startup contestors and judges for this year’s Startup Competition. From the 30 companies there is one from China and Israel, five from US and 23 European companies, including Finnish Zipipop(previously covered) and Estonian based instant website creator Edicy.
The deal is that each company gets 7 minutes to pitch to the judges on the day. Winners of the competition will then have a chance to present their companies on the LeWeb main stage and additionally SUN Microsystems will offer a server to three final winners.
We at ArcticStartup congratulate and hope for the best for all startups but especially for our own Zipipop and Edicy. At least Zipipop has a nice track record with a win at Mobile 2.0 Europe and recent experience at Mindrek Startup Launchpad.
See the full list.
Zipipop Is Going To Defy The Economic Sentiment
Zipipop, a new media start-up that develops web-based services for making everyday life easier, is going to Mobile 2.0 in San Francisco on the 3rd November. Zipipop was selected to present at the conference when it won Mobile 2.0 Europe.
Zipipop CEO Helene Auramo informed ArcticStartup that Zipipop is going to San Francisco to win Mobile 2.0, but that they are also looking forward of seeing many interesting people and are going to spend an extra one and a half weeks over in the US. We believe that the extra week and a half will be spent driving between venture capital firms looking for investors. (Previous story on the topic here)
Why we have reason to believe this is because Zipipop has gone public with its Advisory Board and one of the Board Members who has already unofficially worked for a long time with the company, Peter Vesterbacka, has been making arrangements for the company's trip to US for weeks now. These arrangements have very likely included setting up those magical meetings with the venture capitalists.
On a related note the company has revealed that they have a new partner, Robert Aarts. Aarts worked previously as Director of Engineering at start-up Trustgenix which was acquired by HP at the end of 2005. Earlier on Robert was a Senior Architect for Nokia Web Services for seven year.
All this looks very much like the company is getting itself tidied up and presentable for the investors. All well, except that as we all know venture financing has dried up almost over night due to gloomy predictions and the general downturn in the global economy. Let's hope that Zipipop can assure the wary investors that they have what it takes to make Zipipop's flagship product, Zipiko, the next Twitter or at least a nice quick exit.
Zipiko is a SMS based social intention broadcasting application. I believe that Zipiko has potential since it is build from simple enough elements which potentially make it easy enough to use by anyone in the larger public, unlike many other web 2.0 services which just dazzle you. Having said that, when it comes to predicting success, how I go about it is by trying out something at least a couple of times and if after a while notice myself using it, even every now and then it can be a success at least for a niche. I don't use Zipiko even after having tried it out a few times, which is a sign that it needs more work. Twisting the service and letting the users decide which variations work and which doesn't might do just that, since the right elements are there.
Have you tried the service? What did you think?
MindTrek Finalists Have Been Chosen
MindTrek Startup Launchpad finalists have been chosen. The following companies made the cut (in alphabetical order):
Floobs
HammerKit
MahShelf
One Did It
RunToShop
Star Wreck Studios
TripSay
Zipipop
There will be eight finalist in total in the pitch competition and each startup will have 6 minute pitch to present to the high profile jury. Read more about the Startup Launchpad here.
Congratulations and good luck to all the finalists!
The free bus ride for startups to the MindTrek and back from Helsinki on 8.-9.10.2008 will depart 8.10. Wednesday morning at 7.15am in fron of Kiasma (the bus has MindTrek sign on it).
The bus will head back to Helsinki on 9.10. Thursday at 4pm departing in front of Hotel Rosendahlin at Tampere. If you want to come along contact Hanne Lehtola at hanne.lehtola [at] culminatum.fi
Antti Akonniemi from Kisko Labs is also running an Ignite while we are driving up there. Antti wrote a short intro on what’s on offer for the ride up:
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? And what if your stage was an actual bus full of startup entrepreneurs? Fun of karaoke and excitement of Powerpoint combined. Sounds too much like the movie Speed? Introducing Ignite:Mobile. Join ArcticStartup’s bus trip to MindTrek and experience the first ever Ignite:Mobile.
There should still be plenty of room in the bus, so drop Hanne a mail and come along.
Slush Helsinki
There has been much talk around Slush lately. Yet, it has not yet been very clear at all what is happening and I'm partly to blame. Now I try to shed some light onto the issue and at the same time invite you all to Slush.
In a nutshell Slush is a new Helsinki originated event for startups by startups. The whole process started when I along with a few others passionate about the subject were trying to brainstorm on how to give a boost to the Finnish startup scene, home and abroad. We had an idea that a bigger annual event might be the answer for the lack of visibility among Finnish startups in the global arena. If nothing else, we saw that such an event was missing from the Finnish startup fabric.
After throwing ideas back and forth for while I, Peter Vesterbacka (of Mobile Monday fame) and Kai Lemmetty (of Floobs) came up with an event that would show the best Finland has to offer, once a year every year. Later on Helene Auramo from Zipipop jumped along to bring her positive energy to the team and give it an even stronger startup perspective. Peter came up with the name Slush and so it started.
Finnish summer can be an amazing experience with its nightless nights, but there's also the dark winter we
live with the other six months. Thus, any startup born in Finland have equal number of slushy and dark Novembers in their DNA as they have those warm sunny Julys. Many say the one quality a startup needs above all is perseverance against adversity and out of all the languages Finnish is the one that has its own word for describing just that. The word is Sisu and I believe that it has much to do with Finns pushing through those dark slushy winter months. Thus, an apt name especially for a startup event. Having said that, I believe this is the case with startup DNA all over the Nordic and Baltic countries.
After finding the right people to take on the challenge we were ready to start working. What we really aim to do is light up the startup scene, namely by showing students what entrepreneurship can be at its best, and show the international crowd that there is much more to Finnish startups than the tip of the iceberg they've seen so far. Naturally big part of the whole event is to enable the Finnish entrepreneurs meet not only each other but also investors and other businesses from home and abroad.
We know there's a plethora of events that are not working as well as they could for the entrepreneurs themselves, and thus we decided that everything we do should be done in the interest of the startup scene in mind. If something is in conflict with that focus, it will be scrapped from the agenda. For startups by startups or nothing.
Now we are at a point where the website is up and running so we can tell people about the event, invite them along and spread the word. Even the fact that the website leaked out half ready turned out to be only beneficial, since many people wanted to help out. For example the nice guys at Valve volunteered to help out right away. I've also heard that the Bolder guys are ready to do their part and Scred has promised to make the actual platform for selling tickets for the event.
The event itself will take place 24th November at Korjaamo Culture Factory in Helsinki and run through the whole day. The program will be a combination of four parts:
- Success Stories - This is were we have the Finland's finest web entrepreneurs lined up. Risto Siilasmaa from F-Secure, Petteri Koponen from First Hop/Jaiku, Ilkka Paananen from Sumea/Digital Chocolate, Asmo Halinen from Apaja only to name a few of the entrepreneurs that have started small and made it big.
- Technology track - This is modeled on the Startup Developer Gathering (SDG), which was put together by Kai Lemmetty. For Slush Kai is putting together a tech presentation bar none. This track will go on all day and have many Finnish heavy weights like Teemu Kurppa (Jaiku/Google) presenting their insight for the Slush attendees.
- Thirdly, a showcase where up to 40 local startups can show what they have, be it products, services, their team, philosophy behind the concept and what not.
- Fourthly, probably the most important reason pulling the event together in the first place, we have seven pre-screened teams presenting their business ideas to the audience. These teams will be funded by the Slush Fund. The Slush Fund will be in effect just as big as the combined sponsorship revenue plus the proceeds from the sold tickets will allow it to be. In another words we will channel all the money from the event (minus cost e.g. rent for the venue etc.) to the seven teams. If you are a student with an idea for the next big thing you should apply. Instead of writing code and making coffee at one of the big corporations next summer, you could spend the summer of 2009 working on your own idea and have the expertise of most of the Finnish startup community to draw from.
In a nutshell this is Slush Helsinki. An event for startups by startups.
If the website seems that it does not give out all the details yet, it is by no means because we want to keep you in the dark but rather because we are working on the agenda as we go along to make it as good as resources and time allow. ArcticStartup will be naturally reporting what is happening at the event itself but also how the event is developing from now until the day itself in late November. Welcome to the Slush everybody!
Edit: There was a mistake saying October instead of November. The correct date for Slush is NOVEMBER 24th.
Zipipop Prepares for Investments
Helene Auramo, Zipipop CEO, hinted ArcticStartup that the colorful Finnish start-up is finally preparing for 
taking in investments.
Zipipop will head to San Francisco to present in Mobile 2.0 on the 3rd November after winning at the Mobile 2.0 Europe. This will also be a good change to kick-start the talks with potential investors on both sides of the Atlantic.
On a related note, we just heard that Zipiko CTO/CPO Stefano J. Attardi (Taro being the CTO of Zipipop in large) was approached by four(!) Bay Area startups to join their ranks. He interviewed with all of them but finally rejected all their offers to join Zipipop instead. Acrctic Startup congratulates Stefano for the choice.
Stefano told us that shortly after he joined Zipipop, Biz Stone, the Twitter co-founder, heard about him and asked him join Twitter. According to Stefano, Biz was "excited to speak to him" for a position as an interface designer and front-end developer. Stefano decided to turn down the offer.
Incidentally, another CEO wrote to him again last week renewing the offer he made earlier saying that they still haven't found anyone as good as Stefano. Stefano prefers not to name all the start-ups in question.
Stefano further explains that the reason he turned down the San Francisco offers was because he wanted to start a project of his own and Zipiko gave him the possibility to do that. He started Zipiko as a collaboration with Zipipop Creative Director Richard von Kauffman.
Here’s Stefano on Technology Gazette Podcast talking about Zipiko service, how it compares to Twitter and what they have in plans for the future.
Below you can find Zipipop's latest presentation (in Finnish).
Zipipop wins at Mobile 2.0 Europe
Zipipop won the competition for the best Early Stage Start-up at Mobile 2.0 Europe in Barcelona. The winning service application was Zipiko (more about Zipiko here). The grand prize was an invitation to present at the next Mobile 2.0 event on 3 November in San Francisco – the home of Mobile 2.0.
Arctic Startup talked to Helene Auramo, Zipipop CEO, after it was announced that they would win. Here's Helene's feelings after the announcement:
During the seminar we were just working in the corridors, coding and other stuff.We would have wanted to listen to all the great presentations, but we just didn't have time. We were really nervous during the whole seminar and we were not expecting anything like this at all. When they announced that we won, we were just really surprised. After the winning we just went back to working, sending press releases and more coding. And after that some champagne and relaxing.We come back on Monday to our new office in Museokatu, Helsinki, and then we will focus on developing Zipiko service even better. We are hoping to receive a lot of feedback that we can make it even better.
[...]
We want to thank also all "Mennäänkö Yhdelle?" users for their feedback that we could use to make Zipiko service as good as possible. We are so grateful for everyone who has helped us and giving us good advices.
We congratulate Zipipop for the great achievement so far! The service is in closed public beta and we're waiting to see how it will go down with the wider public when it opens up and whether Zipipop can lure enough advertisers to sign up.
Zipipop launches a new mobile service for meetups
Zipipop has been chosen to present their latest mobile service tomorrow in the Mobile 2.0 Europe in Barcelona. Mobile 2.0 Europe is a extension of the famous Mobile 2.0 event which started in San Francisco. The new service is called Zipiko and has been kept secret until the Mobile 2.0 Europe launch.
Zipiko is a quick and effortless way to see what your friends are doing and a way to invite them to your chosen venue whether it's it a local cafe or your own place for drinks, lunch or whatever you fancy. You can also see what your friends are doing throughout the day from the main page where it's only a matter of a few clicks to join an event, given that you're invited.
The service itself has born out of Facebook application Mennäänkö Yhdelle (Let's go for a one in Finnish) that Zipipop developed earlier on, where the best bits have been transferred to this new browser based mobile service.
I interviewed Zipipop CEO, Helene Auramo, after the festives had already started in Barcelona and she explained that "when you invite friends to a party they will receive an SMS to which they can then answer 'Yes' with a mere SMS. So the idea is that you don't necessarily have to access the web at all to tell that you're coming. And to make the experience complete one will receive a text message just before the event to know who else has answered 'Yes' to know who will eventually make it to the party" . Helene emphasized that the value of the service is in spontaneity and the ease of setting up a meeting on the fly.
Once you register to Zipiko you will receive 30 free SMS for organizing get-togethers, but in the long run Zipipop wants to bring in advertisers that would pay for the SMS messages, thus making the service free for the users. The advertisers would get their name on a discreet message at the end of the invitation SMS.
It seems that Zipipop has found a simple way to bring an aspect of a Jaiku/Twitter like service, SMS and Meetup together to organize spontaneous get-togethers . Now they only need to get the advertisers on board to pay for the SMS messages.
You can see a demo of the service here.
Techcruch also made a note about Mobile 2.0 Europe event and Zipko.
Zipipop looking for international markets
Zipipop (see our previous coverage) launched recently an English version of their "Mennäänkö yhdelle?" application in Facebook, now called "Going for one?". It's an application designed to make it easier to get your friends in the same place for a drink. Helene Auramo, CEO of Zipipop, provided us a bit more insight into the company's plans.
Helene comments it was clear from the beginning that if the application would fare well in Finland, they would produce an English version. The Finnish user interface has done the trick in getting the application to spread around, and it seemed right now was a good time to make the international debut.
Helene reveales Zipipop has actually used the Going for One? application as a demo for a bigger "Event Organizer", to learn about users' wishes and behavior. They were especially interested in learning how spontaneous small event organizing works with social media.
Then the obvious follow-up question, where's the money? Helene comments Zipipop is currently developing "creative advertising models" supporting the usability of the applications and providing thus added value for the users, as opposed to banner advertising. In addition Zipipop continues to make Facebook applications for other companies. Helene confirms Zipipop is profitable already, so seems they have been able to keep costs under control so far.
In the future Zipipop will be expanding into mobile. Going for One application is already usable on mobile, and according to Helene the main focus of development will be seen on that front. She also flashes iPhone as one of the target platforms, and the company is also looking into Open Social.
While the Facebook/social network sector can be a tough place to do business in, it's good to see brave activity there (and there are some good examples also). These days it seems everyone's up to creating different advertising models, though, but I hope Zipipop finds the correct mix. I also heard through the grapevine Zipipop has something to do with a Finnish technology consulting firm, who is among other things specialized ramping up startups and acquiring funding...maybe there's something coming up?
Startup developers gathering
There will be a special startup developers get together event in Helsinki on May 22. The purpose of the event is to exchange knowledge about technologies and conventions touching startup developers, and also to demonstrate students "how cool it is to run and work in a startup".
There's quite a good bunch of startup speakers participating, including Lare Lekman, CTO of Star Wreck Studios, Jani Luostarinen, System Administrator at Floobs, Joakim Achren, founder and CEO of Ironstar Helsinki (MoiPal service), and Taro Morimoto, CTO of Zipipop. After the afternoon event there will be an evening party as well, place to be declared later.
The event will take place on Thursday, May 22, starting at 1pm at HAAGA-HELIA University of Applied Science in Helsinki. Check out the detailed agenda and enrollment on Yahoo upcoming or Facebook.
If you can't make it, you can see the live stream from Floobs. Sponsors are also sought after, so if you're interested, contact Kai Lemmetty @Floobs.
Interview with Helene, CEO of Zipipop
I did a small e-mail interview with Helene Auramo, HSE student, MA student in TAIK and CEO of Zipipop. Zipipop was founded July 23rd 2007, but Helene and Richard von Kaufmann had started planning the company some 9 months earlier. The young company has 5 Facebook applications as their products.
Helene, you're the CEO of Zipipop – what does Zipipop do?
We make social media applications that help make life easier, for example getting your friends together for drink. Our current focus is on Facebook, however, we are about to start developing for other social networks too. And we're always thinking about mobile possibilities.
At the moment most of our income comes from making custom applications for various clients. However, these are mostly based on our own Zipipop platforms. One example is the Laika application "What kind of dog are you?" inside Facebook. Laika Design is a cool Finnish company that produces bags and accessories with a dog theme.
Can you tell us how you went about starting the Zipipop – did you plan to do Facebook applications from day one or was that a result of some other decision?
I have a background in Helsinki School of Economics, but also in University of Art and Design Helsinki, in media lab. I met other two Zipipop partners; Richard von Kaufmann and Tuomas Laitinen in media lab. And the idea of Zipipop came in one UIAH's course together with Richard.
One Friday last summer we had our normal afternoon tea break, when we started to talk about Facebook and its applications. We had an idea that we should test the platform and create an application there. And one week later, we had the first version of Friends Pad online. We also thought that the Facebook platform might be suitable for spreading our other web-based software.
You started the company while studying – how well does studying and running a company mix together?
I just had one week holiday from Zipi office because I had to study. But otherwise I haven't been that much away from the office. However, I hope to graduate on June 2008 from HSE. At the moment I'm working days and trying to study on evenings and weekends. My thesis is also related to Zipipop.
Being in school at the same time has been good in the sense that we have received a lot of help from other students and teachers. And some courses have really given me good ideas related to running a business.
***
Thanks to Helene for the interview! Although there is a lot of capability to grow the business in a difficult industry, I'm glad to see people taking initiative already earlier on in their studies.
