zokem

Sponsored: Zokem – Your Life. Share it. Automatically.

Sponsor: Zokem – Your Life. Share it. Automatically.
http://zokem.com/
Zokem is a mobile communications and lifecasting startup that enables users to automatically share their daily activities to their friends’ mobile phones, to the Internet and to social networking services, such as Facebook and MySpace.
Zokem takes people’s activity information from mobiles to the Internet, not the other way around as most of the existing services do. Zokem offers its users a completely new way to communicate and keep in touch with friends and family by automating many of the normally manual messages between people, where the content is created by people simply living their lives.
Zokem aims to provide its service to all users no matter what device or service they are using. Therefore, Zokem has built a native mobile application to all major platforms (Symbian, Windows Mobile, BlackBerry, Android, iPhone and Java), and it is integrated with all major social networking services to enable its users to share their lives automatically through one single channel. Users may also define what information they want to share with different services and friend groups, as in real life.
Zokem is one of over 200 startups from Finland participating in BizSpark program. All startups, building their own software application, earning less than $1M/year of revenue, and that are privately-owned, can participate to BizSpark program.
“BizSpark has been an uncomplicated and easy partnership with nothing but pleasant surprises. It has helped us with tools that start-ups usually lack, and for young companies, like Zokem, there is only an upside in the business. BizSpark is also a good launching pad for being noticed globally.” Zokem CEO Ludovic Gaudé comments.
Startups get a MSDN premium subscription for three years, for each of their developers. Each subscription includes all of Microsoft’s Visual Studio and Expressions Studio developer tools, and all the platform software (Windows, Office, SQL Server, SharePoint, Exchange, etc) that they need to build and test the application. The majority of startups are also building web-based applications, which they’ll host themselves or though a hosting service provider like Nebula Oy in Finland, so BizSpark also provides free server licenses to put those applications into production. The production license allows unlimited use of Windows Server, SQL Server, BizTalk Server, SharePoint Server and Systems Center during the three-year membership.
Startups can enroll on http://microsoft.com/BizSpark. There they’ll see a list of organizations (BizSpark Network Partners) any of whom can enroll them in their own country, or they can contact Microsoft directly.

Note: this is our periodical blog sponsor message.

Zokem logoZokem is a mobile communications and lifecasting startup that enables users to automatically share their daily activities to their friends’ mobile phones, to the Internet and to social networking services, such as Facebook and MySpace.

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Mindtrek Launchpad Finalists Chosen

This year’s Mindtrek Launchpad finalists have been chosen. The companies went through the detailed analysis of the pre-jury (disclosure: I was one of the pre-jury members voting for the finalists). The MindTrek Launchpad competition will award the most innovative Finnish digital media product, demo or concept – and the people behind it, who have the urge to make it big. Six finalists from the submitted The finalists, in alphabetical order, are:
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Invest Tech Finland – From Wireless Power to Social Games

InvestTech FinlandEspoo Otaniemi boomed of startups and investors when Invest Tech Finland was held for the first time on last Tuesday and Wednesday. There was a real mix of companies from all round consumer web, nano, medical and material tech.

We got some taste of new startups, more seasoned companies seeking growth and some familiar faces marching forward with their plans. There were quite a few interesting companies to write about, the full list can be found here – check these out. Note that most of companies presented at the event already had some prototypes, partnerships, customers or revenues. Here is some of my picks (not in any particular order):
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Zokem Is The Ultimate Lifestream, Perhaps Even Too Much So

zokemZokem automates lifestreaming from mobile phones, sharing everything possible: status, location, calendar, calls made, calls received, sms sent, sms received, and other relevant information to all major web services (including Facebook, Friendster, Fire Eagle, Friendfeed, Last.fm and Twitter), and directly to friends’ mobile phones.

Zokem is able to find the user geo-location automatically (running on the background of the phone) based on GPS, cellular network and WiFi hotspot triangulation, and contextual tags such as Bluetooth devices. The concept has been in development since 2006, the service being currently in closed beta with a public beta launch within two months.

zokem_facebook_applicationAfter installing Zokem, it automatically tracks locations, status, movements, communications, media consumption, travel, calendar appointments, and other activities from the user’s daily life. In addition, users can share photos and send blog entries with the application. The degree of data show to contacts can so far be set for two groups: The public Internet (e.g. Facebook) and Friends (that you have invited to Zokem), the group functionality is under development. Thus a more more granular segmentation is still waiting for itself. I believe this is a crucial feature in any social network let alone in one that shows every single call you make and to whom it’s made.

According to Meri Kupiainen, Zokem COO, “Zokem is much more than just location sharing or micro-zokem iphoneblogging. Effectively it is one integrated application doing all this, generating and sharing your comprehensive life feed openly to all major web services and to your friends, securely and automatically”. Nice, but is yet-another-lifestreaming-service necessary along with Jaiku (which goes open source), Bloggy.se, Twitter, Facebook lifestream and Loopt?

According to the founders the idea is not to create yet-another-lifestreaming-service. The user interface is still very rough and busy, except the iphone one, but as Kupiainen explained, the main idea of the service is not to get all the users spend their time under Zokem domain, but to push the information to other services.

Zokem wants it’s application in mobile phones to automatically inform you of interesting facts regarding your social network, something the other services do not provide yet to the extent that Zokem aims to do it. For example, Zokem automatically pops up a message, when any of your friends appears in the neighborhood, or if your friends are commenting something. In addition, Zokem can provide, for example, automatic weather forecasts related to your current location, regular notifications regarding locations of children or seniors, and informative wikipedia articles when you travel to new locations abroad. Zokem reminds me of Nokia’s vision that they came out with a good while ago with its emphasis on geo-data. This might not be such a bad strategy for Zokem if they’re looking for an early exit.

If the founders are not aiming for an early exit, viable business models don’t stop there. Selling user data or providing extremely targeted advertising based on the pipeful of information that the software collects from the users while it pipes it to the other services can be very valuable.

every detail!According to Kupiainen, Zokem’s team is already building the next version of the service, being able not only to share lifestreams in real-time, but also to predict near-future events and locations based on historical data (e.g. movement paths) or calendar information. This, while being rather scary if not properly managed and if the users are not properly educated on the possible implications, has a very big up side that many have talked about for years. This could be a big breakthrough as well as an enabler for other apps and services. Having said that, at the same time we’re starting to approach the very problematic scenario that Adam Greenfield describes in his book Everyware, where he outlines the extreme complexity to which ubiquitous-computing deliverables will expose us, as users.

We have 50 beta invites for the first 50 who will send an email to  customerservice-at-zokem-dot-com with and put ‘ArcticStartup’ in the subject line.